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The Media School

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Staff Profiles

 
Dr John Oliver Dr John Oliver
01202 965319
joliver@bournemouth.ac.uk

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Publications

  • Oliver, J., 2006. Developing a service management strategy facilitated by action learning: an empirical study from the UK Health & Fitness Industry, Action Learning: Research and Practice (forthcoming)
  • Oliver, J., 2006. Relationship Marketing: the need for convergence in conceptual thinking and validation in practice. Journal of Customer Behaviour, (forthcoming)
  • Oliver, J., 2003. Thinking strategically about customers: a view from the fitness industry. International Journal of Customer Relationship Management, March/April, p.337-340.
  • Good customer service not enough to retain members. Leisure & Hospitality Business 3-16th October 2002.
  • Customer switching behaviour-satisfaction is not enough, Brand Republic, 16th December 2002, Haymarket Press.
  • Music and loyalty - Strange Bedfellows? Brand Republic, 28th January 2003, Haymarket Press.

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Qualifications

  • Doctor of Business Administration
  • Master of Business Administration
  • BA(Hons) Business Studies
  • Chartered Institute of Marketing Diploma

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Membership of Professional Bodies

  • Member of the Centre for Organisational Effectiveness
  • Member of the Academy of Marketing

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Conference Papers

  • Exploring the role of music on young health and fitness club member loyalty: an empirical study. Academy of Marketing, July 2006 (forthcoming)

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Campaign Logo
A Skillset Screen & Media Academy The Centre for Excellence in Media Practice National Centre for Computer Animation