Corporate & Marketing Communication
- accredited by CIPR and CIM

Bournemouth University prides itself on its strong reputation within the marketing and communications industries. Many of our courses are endorsed and accredited by leading commercial bodies.

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The Chartered Institute of Marketing (CIM)
The Chartered Institute of Public Relations (CIPR)
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The Chartered Institute of Marketing

CIM are the world's largest organisation for professional marketers. We have several courses which are accredited by the CIM; this shows your future employer you have studied an industry-proven and international recognised course.

The CIM have accredited the following courses:

If your degree has this accreditation it also means you will gain exemptions from entry level qualifications of the CIM Professional Marketing Qualifications once you graduate from BU.

CIM visit BU

On a visit to BU, the CIM's Peter Eales stated "We are always pleased to visit BU. The strength of the Marketing and PR here at BU is exceptional. It is always very clear when the CIM visit BU just how much they invest into their courses and students, as well as the credibility it has within industry. BU is certainly the place to study PR and Marketing."

Postgraduate study

The CIM also deliver a Chartered Postgraduate Diploma (PGDip) through Bournemouth University, which is the final stage of professional qualifications leading to full membership of the CIM. This is the most advanced qualification the CIM offer.

This programme is delivered on a part-time basis over one or two years and is designed for marketing professionals who wish to enhance their skills and gain a comprehensive understanding of marketing within the workplace. This degree is perfect for anyone who wishes to manage and influence marketing strategy at the highest levels in your organisation.

In previous years the following companies, just to name a few, have all sponsored employees to undertake the CIM Chartered Postgraduate Diploma (PGDip) at Bournemouth University:

Chartered Institute of Public Relations

CIPR is the largest public relations institute in Europe with over 9000 members from all sectors of the industry. The institute is dedicated to raising standards within the industry. Support and advice is freely available to all members as well as there being specialist and regional support to provide opportunities for members to meet and exchange views and ideas.

The CIPR have accredited the following courses:

For a degree to be approved by the CIPR it has to be taken through a stringent process to ensure they have excellent academic content as well as providing appropriate levels of on-hand experience and practice suited to the needs of the industry.

Student membership

By studying these degrees at Bournemouth University you are also eligible to join the CIPR as Student Members. This gives you access to the member area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

As well as many other benefits, there is a work placement finder, which is an invaluable tool to in helping you get either a placement for your 40 week placement or just a shorter holiday placement. All of which will look great on your CV when you start applying for that first graduate job in the industry.

To find out more about student membership and the benefits you get when you study a PR degree at Bournemouth University, please visit the CIPR website.