Bournemouth University

The Media School

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The Media School holds regular debates among students, academic staff and industry professionals.

Discussions centre around hot topics in the media and communications world and are captured as podcast for you to access throughout your studies.

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Clicktivism: Surface or Substance?
22 November 2011

At a moment when seemingly every social cause has its own Twitter hashtag or Facebook page, have we conflated social media participation with meaningful activism? Do the practices of ‘liking’ a charity or ‘friending’ and NGO map with pre-existing understandings of political activism or charitable giving? What about more radical forms of protest which suggest online equivalents such as denial of service hacker attacks, but which have traditionally drawn their strength from flesh-and-blood struggles over urban space? This debate is intended to provoke discussion about the material, cultural and discursive significance of software mediated activism, from both the perspective of social movement organizers and adherents. Is clicktivism a networked power for a networked age, or just a facile cop-out.

Production in a television studio

Happy 5th Birthday 360: Cross Platform Media a Retrospective
8 November 2011

Until the Graf report came out in 2006, the BBC treated its web provision very much as an adjunct to television and radio, rather than its ‘third medium.’ Since then, most broadcasting organisations have moved away from such medium specific views of content production. Historically, the content of one media has always been inextricably bound up in the history and content of all other media - early cinema being based on novels and plays. However, audiences no longer make these kind of distinctions between media, and increasingly neither do the creative industries. Yet, the medium specific view of the media still persists. Is it now time to move away from ‘medium studies’ to something altogether more-in-tune with emerging industry practices?

Man looking at film reels

Remakes and reuse on screen - running out of ideas, or just good commercial sense?
25 October 2011

Why are there so many remakes, sequels and repeated shows in both television and film today? Are there really only seven basic plots - and have we finally used them all up? Or are today’s creators and audiences more worried about getting bums on seats and fitting entertainment around our busy lives than we are about creativity, originality and quality? This debate will consider a wide range of areas such as televison viewing habits; collaborative authorship and conservatism; the pressures of the box office and associated issues; adaptation and notions of fidelity; publicity; star casting; cult and captive audiences, and much more.

Politics online

Politics Online: Democratising or Distracting?
11 October 2011

There is a longstanding academic debate on the potential of the Internet to allow the masses to engage with and have influence within the sphere of politics. There is a lot of political discussion taking place online but are these the already highly engaged, and are they simply talking within cyber ghettoes, so failing to have a wider impact. Furthermore, is this discussion simply an extra layer of infotainment for the online browser. This session will debate cyber-optimism and cyber-pessimism to assess the extent to which the Internet can facilitate democratisation or is simply a new ‘opium for the (online) masses’.

If you are deaf or hearing-impaired and would like a text version of these Podcasts then please contact us requesting a transcript.

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